About Us
Formerly Acidcore, now Dead Pretty. Same attitude, better name.
We create pieces made to last, prioritising real fabrics like cotton over polyester fast fashion. Quality matters, and we believe clothes should survive more than a few washes.
Every order is wrapped with care, tissue paper, ribbons, lace, and a thank-you card as Dead Pretty is built on appreciation for the people who wear it. Every order means everything to us.
Our mission:
• Create minimal Y2K and grunge-inspired clothing with clean, effortless designs.
• Focus on quality materials and careful construction so every piece is made to last.
• Hand-finish every garment in our London studio, from printing to studding, sewing and embellishments.
• Package every order with care so it feels thoughtful and personal when it arrives.
• Design pieces people will wear for years, not throw away after one season.
• Customer satisfaction comes first. We take pride in making sure every order meets the standard we’d expect ourselves.