This Privacy Policy describes how Dead Pretty (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from our website.

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect
When you place an order or contact us, we may collect certain personal information including:

  • Your name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment details (processed securely through our payment providers)
  • Order details and purchase history
  • Technical information such as IP address, browser type, and device information

How We Use Your Information
We use your personal information to:

  • Process and fulfil your orders
  • Communicate with you about your purchase or enquiries
  • Provide customer support
  • Improve our website and services
  • Detect and prevent fraud or misuse of our services
  • Comply with legal obligations

Payment Information
Payments are processed securely through our payment providers. We do not store or have access to your full payment card details.

Sharing Your Information
We only share your personal information where necessary to operate our business. This may include:

  • Payment processors
  • Shipping and delivery providers
  • Website hosting and ecommerce platforms
  • Legal or regulatory authorities when required by law

We do not sell or rent your personal information to third parties.

Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, and reporting requirements.

Your Rights
Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal data where appropriate
  • Object to or restrict certain types of processing
  • Request a copy of your data (data portability)

To exercise any of these rights, please contact us using the details below.

Cookies and Website Data
Our website may use cookies and similar technologies to improve user experience, analyse site traffic, and support website functionality.

Contact Us
If you have any questions about this Privacy Policy or how your personal data is handled, you can contact us through the store’s contact page.

Changes to This Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.